Week 3: Ideation

Jen Wei Sin - Mon 16 March 2020, 11:26 am
Modified: Fri 12 June 2020, 4:43 pm

Playing card activity

As part of the studio activities, we were able to conduct an ideation exercise that would hopefully help us think more creatively. we started off this activity by conducting it in a team then moving on to ideating individually. after that, we came back together as a team to further discuss and refine our ideas.

How it works

Each student was handed a random card from four different suits, we would then have to match each card to an index that would generate 4 different action words and we would have to generate ideas based on those words that we were assigned to.

My idea

The idea I came up with was a street lamp indicator where a street lamp is programmed to be lit up in a different color when a QR code is scanned (the QR code will be stuck on the side of the lamp). this could be used in multiple ways but my main idea was for it to be used by tourists. the idea came about the fact that most people walking in the city often look down at their phones which might be a social indicator that they do not want to be disturbed, making it hard for visitors to ask for directions if needed. by having a lamp light up, passersbys might see the light flashing and be encouraged to stop and help them.


Personally I thought the activity was very helpful in forcing you to ideate by encouraging creative thinking. Forcing yourself to be creative with an added deadline of presenting it to your table is surprisingly a great way to ideate new concepts. Despite it being a fun activity to conduct, I don't think we followed through with any of the ideas we had.