Reflection on Concept Ideation

I actively pursued three main concepts: Mort, Fortunes Fast-Tracked and Self-Op. Each had a focus on different domains that the brief facilitated, however, education and emotional wellbeing were recurring design directions.

I chose to pitch Mort due to the versatility of the concept. A direct link to a playful interaction, everday use and sci-fi themes can be established.

I have always had a passion for education, and Mort lent himself nicely to teaching young children cognitive techniques to learn languages and decode encrypted messages.

I can see myself actively pursuing the design and development of Mort and, at this point in time, am very excited about what direction he could go in.

Notes for Concept Ideation