Reflection on Concept Ideation
I actively pursued three main concepts: Mort, Fortunes Fast-Tracked and Self-Op. Each had a focus on different domains that the brief facilitated, however, education and emotional wellbeing were recurring design directions.
I chose to pitch Mort due to the versatility of the concept. A direct link to a playful interaction, everday use and sci-fi themes can be established.
I have always had a passion for education, and Mort lent himself nicely to teaching young children cognitive techniques to learn languages and decode encrypted messages.
I can see myself actively pursuing the design and development of Mort and, at this point in time, am very excited about what direction he could go in.